Angelo Sorbello: Helping in the Selection of Business Software, Tools and Products Through Independent and Transparent Comparisons, Guides and Reviews is the new platform for freelancers and small businesses. helps in the selection of business software, tools and products through independent and transparent comparisons, guides and reviews. It helps you identify the most appropriate solutions for your digital transformation challenges.

Tell us about yourself?

I’ve started my career as an entrepreneur in 2007 when he launched a video game online magazine in Italy, which was later acquired in 2013. I was just 13-14 years old, and managed to close partnerships with a Microsoft-owned company and other multinationals through hard-work.

After graduating in Economics and Management at Bocconi University, I’ve launched Astrogrowth, a software comparison site that was later acquired in 2020. I now invest and manage and a few other online brands.

If you could go back in time a year or two, what piece of advice would you give yourself?

It’s all about compounding effect. Getting better 1% everyday, things compound.

What problem does your business solve?

There is an information gap between which software to use for a small business or freelancer that cannot afford expert advice.

What is the inspiration behind your business?

We write in-depth comparisons and test the leading business software providers that can help SMEs in their digital transformation process, building more secure (cyber-security software is a massive chunk of our market) and solid processes.

I have always been passionate about technology and how it can help businesses grow and make their operations more efficient. So it was only natural for me to put my knowledge and relationships to use by creating a site on this topic….

What is your magic sauce?

We strive to make every piece of content and resource on our website the best there is out there for that specific topic.

I’m aware that this statement may sound cliché, but we really do put much effort into it and don’t shy away from spending much time on each article or tool we’ve developed. The results show that our efforts are recognized and rewarded.

What is the plan for the next 5 years? What do you want to achieve?

It is becoming one of the leading sites for cybersecurity and digital transformation in the Italian market.

What is the biggest challenge you’ve faced so far?

Fierce competition and it can be challenging to find the right talents.

How do people get involved/buy into your vision?

You can learn more about at 🙂

Written by Mark Kendall

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