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Decentralisation, Shared Value Generation and Community Building

EthicHub is a DeFi protocol to secure lending for impact investing, providing collateral and working capital for small farmers in emerging economies. Our mission is to improve their living standard through their own productivity. We leverage on the global paradox of the farmers paying absurd interest for insufficient working capital when in the other side of the world we have even negative rates for our savings, so we created a global community that benefits from interacting. We envision a sustainable and shorter supply chain where small producers are no longer the weakest link and they benefit from the final price of their products.

Tell us about yourself?

My background is mixed: industrial designer, artist and writer. I worked for the Secretariat for Economic Development in Mexico and I0m very familiar with the problems of small agricultural business. I was also an organic coffee producer. I get involved in blockchain back in 2017 while editing EthicHub’s Whitepaper and fell in love with it. Since then, I’m an advocate of descentralisation, shared value generation and community building.

What is the inspiration behind your business?

We use blockchain and DeFi to solve the worst dysfunction of the traditional financial system: excluding a quarter of the people in the world, most of them, small farmers producing our food but living in poverty despite having productive activities because they lack proper collateral to access formal credit.

What is your magic sauce?

Our secret sauce is the synergies between the combined services offered to farmers: affordable working capital and added value markets for their crops. We work with the unserved farmers at the base of the pyramid, those who don’t have data for credit scoring nor tokenizable assets to act as collateral.

Where do you see your company going in 5 years time?

As a real world Farmville, with people competing and enjoying to generate impact, buying trucks and fertilizers for their farmers. We are pioneers connecting DeFi to the real world economy, and we want to become leaders proving a better economic system is feasible: more inclusive, sustainable and profitable for all the parties.

What has been your biggest setback so far?

Missing in March the huge impulse we gathered in February 2020 because of Covid (mass awarness in cancelled awards like Chivas Venture for example) and delaying our scaling roadmap.

What is the next big challenge for your business?

Scaling to more countries and more crops.

How do people get involved/buy into your vision?

We want development agencies acting as blended fund to bring more capital to our lending and crowd-collateral platforms. We want to broaden our collaborators network to reach more farmers in emerging economies.

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