(Spain) Gerard Flores: Advertising on bikes. We give the bikes for free to people so they use it as personal bike.

A quick introduction about what your company does/your values/mission.

Advertising on bikes. Bikes has sensors to know how many people are seeing the advertising. We charge acording the number of people. We give the bikes for free to people so they use it as personal bike.

Tell us about yourself?

Finance director. The fact that I hate public transport in cities cause they are really slow. Even cars are slower than bikes in cities.

If you could go back in time a year or two, what piece of advice would you give yourself?

Stay calm and thinks will come. Is not necessary to try to take shotcuts cause sometimes they are not the best way.

What problem does your business solve?

The price of Out Of Home Advertising are completely crazy with no metrics. We solve that.

What is the inspiration behind your business?

Improve mobility in cities and make fast, sustainable and free to everyone without concerns. We know that bikes are the mobility of the future.

What is your magic sauce?

We are the only Out Of Home advertising that sets the price according to the number of impressions. 

What is the plan for the next 5 years? What do you want to achieve?

The plan is to set arround all Europe. First start wining on Spain and later on the south of Europe and the the rest of Europe.

What is the biggest challenge you’ve faced so far?

Creating the product and the sensors able to count people. Making a product that is avaiable starting at 4€ CPM

How do people get involved/buy into your vision?

We want companies of Food and Beverage and Fast Moving Consumer Goods start working with us because they are the industries that spend more on Out Of Home.