Javier Crespo Torres: The Easiest and Fastest Way To Send, Receive and Promote Music

Hello Demo is the easiest and fastest way to send, receive and promote music. Our mission is to connect, empower, and simplify the day-to-day of the music and audio community, through providing game-changing and time-saving tools for music management.

Hello Demo fixes one of the most common and well-known issues in the music industry: demo sharing among artists and labels. The industry uses tools not specifically designed for the purpose of sharing music and listening to demos.

This causes lost opportunities and artists tend to spam their music for attention. Hello Demo brings all incoming music together in one place and ready to listen to.

In addition, we provide to all our users with Click, a promotional page with their latest links, such as Linktree, but specifically designed for musicians and integrated with their Hello Demo Music Inbox.

Tell us about yourself?

Both founders, Michael Rossi and myself, Javier Crespo, are artists, DJs and label managers with more than 20 years of experience in the industry.

We struggled with the limitations of the tools we used at the time and decided we need to create a solution that could help our work on a day to day basis.

Hello Demo is basically a platform built from musicians for musicians. Michael Rossi has a background in design and I have more than 15 years of experience in Marketing.

If you could go back in time a year or two, what piece of advice would you give yourself?

To allow ourselves more time to raise capital as some unexpected delays caused difficult financial situations during certain times of the development phase.

What problem does your business solve?

The use of multiple tools not specifically design for music and audio management.

What is the inspiration behind your business?

The inspiration is clear, to help connect artists and labels through an all-in-one solution that didn’t exist while helping undiscovered talent to break through and launch their careers.

What is your magic sauce?

We are the industry’s easiest way to send music. We put artists’ music in the front row where their audience/fans are. Hello Demo simplifies a creator’s life by unifying the use of multiple platforms into one simple solution which sets apart from the rest.

What is the plan for the next 5 years? What do you want to achieve?

Our 5-year plan is to become the main tool for every musician and professional while expanding into new genres and markets with the best in-class tools at the most competitive pricing.

What is the biggest challenge you’ve faced so far?

Building a deep and robust solution with limited resources.

How do people get involved/buy into your vision?

We would like to integrate our product into the artist’s workflow through companies such as DAW manufactures (Digital Audio Workstation) like Ableton, Pro-Tools, Avid, Logic, etc…simplifying the astonishing time-consuming, and multi-step process from music being created, promoted, until the moment of being signed.

Through these collaborations, music would be more out of the studio and more in motion which ultimately would create more opportunities while artists would be in control of their music through our proprietary system.

Written by Mark Kendall

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