Ola Degerfors: The Nordic Sharing Economy Is Booming

Hygglo is a sharing platform where people rent things from each other. They rent anything from tools to sports equipment and electronics.

Tell us about yourself?

I have an entrepreneurial background and founded my first company a the age of 21. Marketplaces are complexed and have always been an interest and something I wanted to try out.

What is the inspiration behind your business?

Utilisation of things, we have so many thing we very seldom or never use. Must be a smarter way than just to buy new things when we have a need.

What is your magic sauce?

Endurance form a team perspective combined with creating trust between the users.

Where do you see your company going in 5 years time?

Sharing and other alternative to buying new stuff are close to being the new norm giving Hygglo a strong growth and possibility to expand to more markets.

What has been your biggest setback so far?

At least the first big setback was to understand that we could not reach our targets as mobile only (existing as just a mobile app) and we needed to build a web-based service as well. Effected all strategies, increased complexity and costs.

What is the next big challenge for your business?

Changing consumer behaviour.

How do people get involved/buy into your vision?

Start sharing, next time you need something try renting it!

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