Process industries are struggling with good and robust sensors that can provide real-time data also under harsh operating conditions, as a majority of failures occurs due to the fact that sensors are registering faulty signals. We at Rocsole have solved that through the tech transfer from the medical sector and brought electrical tomography paired with machine learning and IoT to heavy-asset industry and manufacturing. Our mission is to make industry safer and better, that is also good for our planet.
Tell us about yourself?
I have an engineering background and have been fortunate to work with innovation throughout my career, I have had the opportunity to commercialize some 30 technologies and make an impact with the solutions to enhance the user experience and remove pain points. Working with operations, there is so much to improve!
Seeing how many unexpected shutdowns happens with excess maintenance needs that also results in high carbon emissions, I think one has to step in an enable game changing solutions.
We are now on the move of scaling up in oil and gas, but piloting with a variety of enterprises in other process and manufacturing industries we are looking at industrial efficiency virtually everywhere.
What is the inspiration behind your business?
The problem is in operations – deposits and emulsions are (mostly) making processing more complicated and costly. The issue is also that these type of process upsets are very common and a key source for carbon emissions and other toxic pollutions, as other processing and treatment equipment will struggle to function properly.
What is your magic sauce?
Analyzing the user and customer pain points in operations, we found out that a majority of operational downtime and unplanned shutdowns are due to the fact of sensor failures. Also the domain of emulsified liquids in processes have to date been a mystery to enable real-time insights. With our “see beyond” recipe, we can provide unique own data, that allows our customers to improve efficiencies vastly. This is probably one of the key domains in terms of truly going for Industry 4.0 and do a digital transformation, that will allow for remote operations and process automation.
How has the pandemic impacted your company?
The pandemic has been tough for so many in various ways. We have been able to keep our operations going all the time, adapting with home office/remote work and adapt our business models – for instance, as our systems have remote access possibility (IoT), we have been able to educate our customers to do the installations themselves and we have been remotely supporting the startup. As such we have been able to grow our topline last year and forecasted to grow also this year. Personally I have learnt a lot during the pandemic – I do think also that working as an entrepreneur and with startup/scaleup companies, I do have a highly hands-on and agile mindset, however the remote work, that in periods was up to 9 months without seeing a single colleague in real life, meant that the follow-up and efforts paid on any activity increased. If you manage well, I believe you will go strongly out of this phase.
Where do you see your company going in 5 years?
We see from the response, recognition and cooperation we are building that the work we are doing for industry is highly unique, carries high value and is essential for continued industrial activities. The total market potential in areas of industrial automation, decarbonization and digital transformation are huge – we play an important role as a game changer.
What has been your biggest setback so far?
Our business is definitely made for the big scene. However, when you are in MVP and prototyping phase, you don’t know all the hurdles and own pain points you have ahead for the scaleup phase. In order to build a really strong company you have to push hard and scale as quickly as possible. This will reveal all the weaknesses and things you need to get in shape for your own business.
Putting it that way, we have at times seen some big holes, but with a capable team we have carried on and been able to learn from mistakes and setbacks. I think the pandemic has been a setback in the form of our customers needing more time for their own internal processes and decision making, as we are impatient and want to move ahead probably quicker than the corporates are able to execute themselves.
What has been your biggest win so far?
First and foremost, I think the biggest win in my eyes is to see how our whole team is building our collective capabilities and able to solve complex challenges with a strong hands-on mentality and thinking about the user value.
Secondly, I strongly value the pool of enterprise customers that we are working with. We have been listening to our customers and kept pivoting and focusing – also you need to have not just the right solutions, but a fair amount of persistence and patience, as corporates have rigid processes. To innovate with an impact, you need to collaborate.
What is the next big challenge for your business?
We are going to do a big jump in project volume in the next 12 months, the challenge is to set the right priorities and utilize our own resources in the best way, including streamlining processes and standardizing what is possible. It also means that we will both recruit actively to our growing team and build more alliances and partnerships. To scale you need to ensure to have capacity. Personally, I like this type of positive challenges and I am much looking forward to enabling all of this.
How do people get involved/buy into your vision?
End with a description of who you want reaching out to you and how they can work with you? e.g. We want Amazon sellers to start collaborating with us. You can join our discord server here…
Industry giants, like large system integrators and automation companies like ABB, Honeywell and Siemens, should look at the synergies and joint opportunities we can enable. We have a fantastic pool of enterprise customers that they are also familiar with, so we welcome further collaborative actions!