Talat Erden: Providing Dynamic, Targeted and Automated Native In-game Advertising for the Global Video Games Industry Across Multiple Platforms

PopInGames is an advertising technology company which provides dynamic, targeted and automated native in-game advertising for the global video games industry across multiple platforms.

Its proprietary technology is capable of inserting advertisements within video games. PopInGames’s customers are games publishers and developers (on the supply side), and advertising agencies, brands and media-buying platforms (on the demand side).

We are focused on all technologies around gaming: AR/VR, Metaverse, NFT

We put Gamers first by not taking any part of screen for ads.

Tell us about yourself?

I am coming from Global company experience with 2 decades on project management, sales and team management as director and hands on direct responsible person.

Our founder and I am are good friends at work and socially, he is a tech geek and entreprenuer, when he got the idea we have brought forces together and started working on this new & exciting space.

If you could go back in time a year or two, what piece of advice would you give yourself?

Play some video games, learn at least beginner level of coding, research on blockchain tech. more.

What problem does your business solve?

Majority of Games have ads that disrupt gameplay and take up screen space.

Due to this, gamers drop and game studios can not get enough profit. Reaching gamers without annoying them is not easy and it is expensive for Brands.

What is the inspiration behind your business?

We want to put Gamers 1st and let them enjoy gaming with no disruptions, want to show games more reallife-like by having native ads.

There are 3 BN gamers with average age of 34 and they are not easy to reach by brands. We will enable advertisers to reach gamers with no harm to their brands.

What is your magic sauce?

No screen space taken from gamers, vast gamer audiance is presented to brands. Game devs. download our plugin and create ad spots, advertisers check inventory and start their campaign on their own through our platform.

What is the plan for the next 5 years? What do you want to achieve?

We want to become a Unicorn, wellknown globally on subjects: adtech, AR/VR, Metaverse and related areas like payment within all that experiences.

What is the biggest challenge you’ve faced so far?

Game studios are center of our solution, we need to create an inventory of gaims to reach brands. Most game studios are not self published and have agreement with publishers, current web ads are what used by publishers and demand or acceptance regarding native ads are slowly growing.

In order to start things rolling we focus on individual game developers we hope large studios and publishers will follow.

How do people get involved/buy into your vision?

Our Unity plugin is ready and free, game developers can request by just mailing me with no cost or check our web page and become a member developer.

Advertisers either become member publisher through our web site or mail me for more details on campaign setting.

Written by Mark Kendall

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