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Thomas Kriebernegg: Empowering App Marketers To Reach More Users Through Organic and Paid User Acquisition

App Radar enables best-practice marketing for all businesses with apps. It empowers app marketers to reach more users through organic and paid user acquisition, by combining simple analytics and standardized marketing workflows

Apps are increasingly how businesses interact with their customers, and entire businesses are built around entertainment apps for example. But if you can’t get your app on people’s radar, then you can’t succeed.

Tell us about yourself?

My experience working in digital marketing gave me the tools to be able to combine all of my eCommerce and digital marketing knowledge into one start-up within the emerging App Store Optimisation sector.

But this isn’t my first time in the startup world! I’m really lucky to be based in Austria, where we have a developing ecosystem for startups. Fun fact – I actually ran Austria’s most successful kickstarter campaign (at the time of its close) for the Nuki smart lock.

What is the inspiration behind your business?

I’m a huge gamer, so from that perspective I’ve always had an interest in how people find the coolest mobile games to buy, or how different developers can be successful. It’s a great way to bring that passion into my everyday work. On top of that, I also used to be an app developer myself, so I know the challenges that developers can face because I’ve been there!

As a start-up founder, a key learning experience was working for 3-months in Silicon Valley. Living and breathing that spirit is quite an experience for someone from a country that has been rather conservative on building its entrepreneurial environment.

What is your magic sauce?

A lot of tools out there on the market aren’t built for marketers. Our approach is to focus on the needs of app marketers by making the platform as accessible and intuitive as possible, that has really been the secret to our success. We build a product that helps people achieve the goals they want to.

The core of App Radar has always been a very hands on approach in helping our clients to not only analyze their app store data but actually execute on it. While many businesses offer analysis or focus solely on consultancy – we are one of the few to offer both and provide the whole end-to-end experience. We strongly believe that analytics is only one slice of the cake. Interpreting data, acting on it in an efficient way and seeing the actual impact, is a big part of our DNA.

Where do you see your company going in 5 years time?

We’re at a really exciting place, both for us and the market. We kicked off this year with a big acquisition of a Spanish competitor – rather than rely on organic growth alone, we wanted to turbocharge our customer share in Europe. TheTool had a great customer base and product features and acquiring them at the beginning of 2021 was too good an opportunity to pass up.

The market is growing really quickly, the pandemic has accelerated adoption of technology and apps have been a big part of how businesses now access their customers. We’ve been able to grow our clientbase by 200% in the last year, and there isn’t any end in sight.

What has been your biggest setback so far?

Like every business, the COVID-19 pandemic really changed how we operated and our client base. In the early stages a lot of businesses just froze – marketing activity got put on hold while the industry re-calibrated where it was.

What we rapidly saw however was the growing interest in digital startups and scale ups that decided to fully commit to app store optimization as a result of the pandemic. We were quickly able to gear our offering for them as well as helping big enterprises adapt to taking their offerings digital.

What is the next big challenge for your business?

The app store optimization game is still in its early stages. As we move to an app centric economy the opportunities are almost endless. As a small and agile company acting locally but attracting a global market we have nearly unlimited possibilities of scale.
The challenge is to identify the right spots where to start digging.

Aside from that, startups always face a challenge around hiring, finding the best talent and bringing them in at the right time.

How do people get involved/buy into your vision?

For those who want to get involved with the business, we’re always on the lookout for top talent and have quite a few jobs open – https://appradar.com/careers

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