Propstep is an end-to-end platform for long-term transactions. We focus on creating great tenant experiences, while offering property companies time-saving tools to manage their rental processes.
Tell us about yourself?
I have worked at several fast-growing startups in leadership/marketing roles. I spent some time in San Francisco with Tradeshift where I was one of the early employees and was on the ride towards the unicorn status they have today.
I’m also a former professionel freestyle skier.
What is the inspiration behind your business?
We saw that the experience of being a tenant trying to rent a long-term home was extremely low-tech and basically terrible. Meanwhile you had all the convenience in the world when you renting a holiday home on Airbnb.
On the other side of the rental transaction, the property companies were struggling with a lack of good tools and processes or were outsourcing to real estate agents who didn’t really care about rentals.
What is your magic sauce?
We offer both the marketplace and the underlying tool to manage rental transactions. It is truly end-to-end and you don’t need to look elsewhere. And everything we do with the tenant experience in focus, even though it’s completely free for tenants.
Where do you see your company going in 5 years time?
We’re current raising a seed fund to help us expand to new markets after we have gotten a lot of traction in our home market Denmark. In 5 years the vision of being the global leader in long-term transactions should have started to really materialize.
What has been your biggest setback so far?
Real estate is notoriously old-school and conservative. Our target market are not quick to jump on new more digital solutions, but we can see a big improvement in just the last couple of years.
What is the next big challenge for your business?
Scaling the concept internationally
How do people get involved/buy into your vision?
We’re targeting property companies, from the largest players in the industry to the small local investors or property developers. We would love to share all our learnings and best practices and help fix the way rental transactions are done