We at Viberate monitor all major social, streaming, and music channels (radio airplay, Spotify, Beatport, Instagram, YouTube, etc.), and use the data to determine how each music artist is performing online, and how they rank in popularity compared to other similar artists.
We enable music professionals to discover trending artists, in-depth analysis of their careers, a look into fan demographics, radio airplay metrics, and much more.
Our purpose is to consolidate and standardize the global music industry and make it more transparent. By doing that, we aim to introduce more equal opportunities for everyone.
Tell us about yourself? What is the inspiration behind your business?
We started as a music management agency and a label. There are three founders: Matej, me and Uros (aka UMEK). I and Matej have been managing UMEK for the last 12 years. He is one of the world’s best-known DJs and currently the best-selling techno producer on Beatport. The idea for measuring the online popularity of musicians was born from our own pain – how to measure the effects of various factors, such as promo campaigns, album releases, tours, etc. on an artist’s popularity. So, we built the service to help us with our core business, but when other music industry professionals picked it up, it became the core business.
What is your magic sauce?
Viberate is the only platform that covers every main stakeholder in the music ecosystem – including music labels, festivals, events, venues, and – most importantly – almost every artist out there, not just superstars.
The thing that makes us really unique is our database. It’s powered by a worldwide network of contributors and curators, making it the cleanest and most reliable out there. For instance: if you go to Viberate and search for UMEK, you’ll only get one comprehensive result, while other similar platforms will return as many as 5 different results with scattered info.
We also know that analyzing data isn’t everyone’s cup of tea. That’s why we made sure our tools and insights are presented in a user-friendly, visual and understandable manner. Our analytics offer more synthetic metrics, which save you time when analysing multiple artists.
As far as our unique features go, we’re proud to point out our popularity charts, world’s best radio airplay analytics, and the most complete Spotify and Beatport analytics.
Our charts rank every single artist out there according to their online performance, and are also browsable by genres, countries, and even the “current hotness” of a specific artist. Our latest addition, Radio Airplay, monitors 24,000 radio stations in 150 countries, far more than any other competitive service. All this info helps artists, label managers, and other music professionals manage their careers and discover new talent with relevant and reliable information.
We’re also in the final stages of launching a personalized professional feed that will deliver unique and up-to-date information for every single registered user.
Last but not least, we have 20+ years of experience in the music industry, so we’re personally aware of its struggles and opportunities. We want to make the business more equal by providing the same data to everyone, so everyone can have a chance to succeed.
How has the pandemic impacted your company?
The live music industry was hit hard, and since events and festivals were a big chunk of our business, we had to adapt quickly. Now, with things slowly picking up, we’re happy to notice that a lot of music professionals have turned to data and tech in general to help them navigate their online presence. Music business has always been notoriously slow at adopting tech solutions, but the adoption and use of analytics has now leaped forward by at least five years.
What has been your biggest challenge so far?
The major challenge we’re facing is the fact that the market for music analytic services is almost non-existing. There’s a major gap between big players in the music industry and indie artists.
In recent years, the music industry has become more and more data-driven, with streaming sites and top record companies increasingly turning to analytics. Since 2013, at least 13 music data analytics companies have been acquired by tech giants.
On the other hand, many independent labels and talented artists struggle to stay afloat in a streaming and digital media-dominated era, not knowing about a handful of tools that allow them to track their online performances, study fans, understand trends, and discover new talent first.
This niche market is now slowly breaking into the mainstream, replacing word of mouth and luck with relevant information.
Where do you see your company going in 5 years? What is the vision?
Our general vision is that Viberate will become the standard in the music industry so in 5 years being a music professional without a Viberate account will be like being a guitar player without a guitar. We have already fulfilled two out of our three planned steps:
- We built a database of music business entities so anyone can discover new artists, check venues, labels, or explore festivals
- We built a comprehensive analytics platform so once the users discover interesting entities, they can analyze them and figure out who’s worth their attention
- The third step is a booking platform, so once users discover interesting artists, use analytics to make sure they are the ones to work with, they will be able to easily book them using our booking system.
How do people get involved/buy into your vision?
We’d like to invite everyone to see what we’ve developed by starting a 30-day free trial of Viberate Premium plan that offers access to all our features. Apart from the aforementioned feed feature, we’re currently working on adding several other features to the platform, such as TikTok Analytics, Facebook Analytics, the most comprehensive YouTube analytics available, as well as the data export feature. We expect to roll everything out in the coming months.